Cogneet crafts bespoke digital solutions that resonate with your brand’s ethos and captivate your target audience. From stunning website redesigns to comprehensive digital marketing strategies, we empower your brand to thrive in the digital landscape. Ready to embark on a transformative journey?
Client: Raktherm
Raktherm, a global leader in the manufacture of premium quality piping systems, embarked on a journey to expand their digital footprint, starting from Dubai, UAE, across Europe, Asia and now into India. Partnering with Cogneet, they aimed to enhance their brand awareness and engagement through targeted social media marketing and content marketing strategies.
Raktherm faced the challenge of establishing a strong digital presence in diverse markets, particularly in India and Dubai. The goal was to create a cohesive brand image across different regions while catering to the unique market dynamics of each location.
Navigating the diverse market landscapes of India and Dubai presented unique challenges. In India, the focus was on establishing Raktherm’s presence in a new, competitive market. In Dubai, the challenge was to reinforce the brand’s existing presence and authority. Both markets required a deep understanding of local consumer behaviors, preferences, and digital media consumption patterns.
Social Media Marketing for India: We developed and executed a tailored social media strategy for Raktherm’s Indian market. This involved creating region-specific content, engaging with the local audience, and leveraging social platforms to increase brand awareness and customer interaction.
Content Marketing for Dubai Website: For the Dubai website, we implemented a comprehensive content marketing strategy. This included creating high-quality, SEO-optimized content that highlighted Raktherm’s industry expertise and product excellence, aimed at attracting and educating the website’s visitors.
Marketing Consultancy: Cogneet provided ongoing marketing consultancy for Raktherm’s Dubai head office and Indian operations. This consultancy covered various aspects of digital marketing, including strategic planning, market analysis, and campaign management.
Paid Media Advertising for Brand Awareness: We launched a paid media advertising campaign focused on brand awareness. This campaign utilized various digital platforms to reach a broader audience, introducing Raktherm’s brand and products to new markets.
The social media marketing efforts in India resulted in significant brand engagement and awareness. We successfully introduced Raktherm to the Indian market, creating a solid foundation for future growth.
In Dubai, the content marketing strategy for the website enhanced Raktherm’s online visibility and position as an industry leader. The SEO-optimized content not only attracted more visitors but also improved user engagement and education about Raktherm’s products.
The marketing consultancy provided strategic insights that helped Raktherm navigate the complex digital marketing landscape, aligning their campaigns with business objectives in both Dubai and India.
The paid media advertising campaign was instrumental in elevating brand awareness across both regions, reaching a wide audience and effectively communicating Raktherm’s brand message and value proposition.
