Client: Hype India
In the digital era, an effective online presence is crucial for businesses, especially for startups like Hype India, an emerging force in advertising. Partnering with Cogneet, their aim was to establish a new website and a vibrant social media presence, crafting a digital identity that stands out in their sector.
Creating a new website with a standout digital presence in a saturated online space was our primary challenge. The website needed to be visually appealing, informative, user-friendly, and aligned with Google’s web-vitals for speed and performance. Equally important was crafting a social media strategy that effectively engaged Hype India’s diverse audience.
The website was crafted with an emphasis on aesthetics, functionality, and user experience. The design facilitated easy navigation, while strategically placed content informed visitors about Hype India’s offerings, values, and achievements.
Tailoring our approach to Hype India’s brand voice and audience, we produced a mix of static and video content. Each post was created to engage, inform, and resonate with the audience, elevating Hype India’s social media presence.
The new website was lauded for its ease of use, clean design, and comprehensive content, including case studies and articles. It served effectively as a digital brochure, offering a detailed insight into Hype India’s services and achievements.
Our social media initiatives resulted in increased engagement, expanded audience reach, and enhanced interaction. The content strategy, especially the video content, significantly contributed to strengthening Hype India’s brand on social media.